Noodles have been a part of the Asian diet since ancient times. Noodles are also long and thin, so sounds the same as “Longevity” in Chinese. Even today, people would feast on long noodles symbolizing longevity when celebrating newborns, birthdays, or the New Year. In Japan, buckwheat noodles must also be enjoyed by midnight on New Year’s Eve to leave all the bad luck from the previous year behind! Such a rich and diverse noodle culture has become a core value that many Asian food makers are seeking to promote.As the largest noodle-maker in Asia, SING-LIN Foods has many years of experience in soup noodle OEM. Most of the dry noodles, ramen, mixed noodles, soup noodles, buckwheat noodles, vermicelli, and noodle slices sold on the market are actually produced by SING-LIN. To expand the reach of its noodles, SING-LIN Foods has now partnered with Happy Ginseng to create the “Lucky Noodle House” game to promote the noodle culture through the soft power of ordinary noodles.

When the midnight hunger pangs hit and you want a quick bowl of non-fried noodles, a bowl of springy, fragrant midnight noodles is just 3 minutes away. The “fully automated high-tech manufacturing equipment” at SING-LIN Foods’ noodle-making factories makes this possible. In addition to the production of high-quality noodles, SING-LIN is renowned throughout the noodle OEM industry for its ability to produce custom straight noodles, steamed noodles, ramen, noodle slices, dry noodles, soup noodles, and retort pouch noodles. Its extensive noodle OEM experience as well as combination of traditional techniques and high-tech noodle-making processes has made SING-LIN the undisputed leader in the industry in terms of reputation and equipment.

The newly completed Asia Smart Noodle-Making Factory built at a cost of NT$500 million for example features automated vats, 100% computerized production processes, and a proprietary noodle flour mix with “golden ratio.” After more than three decades, SING-LIN is now the exclusive supplier to many famous brands and has even obtained FSSC22000 Food Security Management System certification. The artisanal commitment to “Making quality noodles with a true heart” is why SING-LIN is now the leader among noodle manufacturers.

Wu-Mu Ramen, a SING-LIN Foods brand, has now partnered with leading tabletop game maker Happy Ginseng to launch the “Lucky Noodle House” tabletop game to combine high-tech noodle-making with cultural motifs. As a one-stop noodle OEM supplier, Sin-Ling knows better than anyone else how high-quality noodles should be made. “Lucky Noodle House” is actually produced in both Chinese and English to share the rich noodle culture of Asia with the world. The general public is introduced to the origins of the diverse noodle culture we see today in an easy-to-understand manner through the four aspects of “Fortune, Wealth, Longevity, and Joy.”SING-LIN foods has long played an active role in the OEM industry for dry noodles, ramen, and noodle slices. It now hopes that the fun and interesting trivia in a tabletop game format will show more people that the noodles they eat do not only bring joy and satisfaction, but also embody the respect and commitment from everyone at SING-LIN imbue into every “bowl of noodles.”

Note 1:Fortune:The Japanese tradition of eating buckwheat noodles on New Year’s Even is supposed to date back to the Edo Period. Buckwheat noodles also has a multitude of connotations including “health, longevity, wealth, good luck”: Buckwheat tends to grow even better if the weather has been bad. Noodles made from buckwheat are long and thin, so are considered a symbol of long life. Legend has it that goldsmiths during the Edo Period would using buckwheat flour to make a round pad for collecting loose gold powder at the end of the day. It therefore became synonymous with the “collection of wealth.” The noodles themselves are easily beaten in half so this trait is used to pray for a break with all the bad luck from the previous year.Wealth:The climate of the Guanmiao region is well-suited to the sun-drying of noodles so it became a hub of traditional noodle-making. At the time, noodles were known as “Raw Noodles”, “Big Noodles” or “Liu Zi Noodles” (“Liu” in Taiwanese referred to a twist of yarn and was often used as a basic unit for counting noodles). The need for sunlight also resulted in the nickname “Sunlight Noodles.” Guanmiao Noodles dried under the sun are very springy, long-lasting, and resistant to over-cooking. They also boast a texture and unique fragrance that machine-roasted noodles cannot match.Longevity:Traditional handcrafted vermicelli must go through an hours-long preparation process that includes kneading, stepping, proving, pressing, oiling, cutting, and slicing. The vermicelli is then attached to long poles and then covered with mats to maintain their humidity while proving. The vermicelli is then stretched again and again by two-man teams before finally being dried under the sun. Each vermicelli strand is stretched and pulled multiple times. Lengths of 6 to 10 meters can be achieved for individual strands if there is no breakage. That is why “long noodles means long life” has always been considered to be an auspicious sign since ancient times, and vermicelli is also known as “Longevity Noodles.”Joy:“Long Noodles” is symbolic of enduring happiness. Long thing noodles are therefore often associated with good luck, health and long life in Southeast Asian cultures. “Joy Noodles”, like “Wedding Rice”, is a popular wedding gift given out by newly weds. Thin noodles are packaged into exquisite “Joyful Wedding Noodles” to share their happiness with guests on the day. Joy noodles is a banquet noodle dish that often makes an appearance at Korean wedding banquets. Enjoying the joy noodles during the wedding banquet symbolizes how the new couple can stay together through thick and thin.